Independent research for better buying.

The Ethical Pick researches brands and products so you can understand what you’re buying — and make better choices when you do decide to buy.

Our picks

Brands and products researched, compared and tested.

The Ethical Pick brings together information from independent organizations, certifications, company disclosures and firsthand product experience to help you see what’s behind the things you buy.

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Before you buy…

Do you really need it?
Before buying something new, consider whether you can make do with what you have, repair it, borrow it, rent it, or buy it second-hand.

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Use what you have

Maybe you already own something that does the job..

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Repair

Could you fix or upgrade what you have instead of replacing it?

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Borrow or rent

If you’ll only use it occasionally, you may not need to own it.

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Buy second-hand

When buying is necessary, consider giving an existing product a second life.

Latest from the Ethical Pick

Guides, research and things worth knowing before you buy.

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